We're Looking for a Marketing Coordinator

The Marketing Team at Drake International is looking to add a new member! It could be the role for you!

(Or someone you know. Here’s a shortlink if you’d like to pass this page on: http://goo.gl/bwPXW )

Executive Summary:

• Test your innovative marketing ideas (and gain experience using social media for business)
• Learn about B2B and B2C marketing (because we market to both clients and candidates)
• Help Drake’s offices across the country to become “the place to go” in their local market
• Contribute to Drake’s branding effort through regional & national marketing programs
• Work on global projects – such as our corporate blog, mobile app (launching soon) and more

About Drake International:

Since 1951, Drake International has been an innovator in the talent management solutions space.  At Drake, we help organizations to improve profitability by enhancing productivity and performance through people.  You may know us as a staffing & recruiting firm, but we’re much, much more than that – we’re a total provider of HR solutions.  In Canada, we have nearly twenty offices across the country, and we’re located in a total of nine countries around the world.

What’s in it for you:

It’s the talent and expertise of our employees that allows us to create continuous opportunities for our company’s growth and expansion. As such, we’re searching for a talented marketer who is ready to take his/her career to new levels. If you’ve been waiting for an opportunity to show people what you can do and want to work for an employer who wants you to succeed…this might be the opportunity for you.

About the Job: Marketing Coordinator

The Ideal Candidate:

The ideal candidate for this challenging and rewarding role will be versatile and have the ability to perform a wide range of initiatives and responsibilities. The person who will be the most effective in this position is someone who is:

• Aggressive, highly competitive, independent and likes to see results
• Direct, confident and action-oriented
• Client-service oriented
• Highly innovative and venturesome – not afraid to take calculated risks!
• Self-motivated, confident and full of initiative
• Analytical and factual – always looking to determine the ROI for marketing activities

If you are looking for the opportunity to develop a wide range of marketing skills and to take your career to another level, you might be our ideal candidate.

If you are interested in joining a dynamic team of talented and creative professionals who strive to do great work and be the best, you might be our ideal candidate.

If you desire challenge, reward and the chance to develop groundbreaking programs and campaigns in a ‘budget-less’ marketing environment, you might be our ideal candidate.

We are committed to offering it all.

Job Description:

Reporting to the Vice President, Marketing, the Marketing Coordinator must be self-motivated, energetic, driven for success and results-oriented. Your keen knowledge of marketing, advertising and communications will prepare you to work with our branch network and the solutions (consulting) sales team to create and support strategic marketing plans designed to drive net revenue within our staffing and talent management solutions businesses while enhancing our brand.

Responsibilities:

Working in a professional and positive sales-focused environment, you will provide great service to our various departments and branches that meet or exceed their time, quality and revenue expectations. In this role, you will create and execute programs promptly and accurately, respond to requests and inquiries and perform other duties as required.

You will perform a wide range of marketing and social media responsibilities as a member of the team, including:

• Develop and implement marketing and recruitment advertising campaigns to attract and retain clients and candidates as well as promote Drake’s suite of Talent Management Solutions;
• Prepare and manage media advertising plans to strengthen the brand and achieve specific client and candidate objectives;
• Social media (we’re very active and open to new things in the space), blog (content curation and marketing) and the Drake Mobile App (global launch planning & execution, plans for Version 2/other platforms, and user support)
• Manage online marketing campaigns, including Google Adwords, Facebook ads, etc.
  
• Coordinate the creation of print and online advertising for targeted client and candidate focused campaigns;
• Review and develop content for online/offline recruitment advertising vehicles;
• Source suppliers and vendors for online/offline marketing efforts;
• Manage and maintain online resources for promotional merchandise and collateral inventory ensuring items are branded correctly and kept up-to-date;
• Formulate and disseminate communication regarding new and existing sales, marketing and operational processes and procedures;
• Plan and prepare for tradeshow, conference and job fair participation in cities across the country;
• Manage and track national and regional job boards in terms of usage, costs and training requirements;
• Review results of all marketing and advertising programs/campaigns and track ROI to understand success rates for future planning; and
• Understand industry trends and identify opportunities to increase Drake’s competitive advantage and market share.

Requirements:

The role is perfect for a certain type of person – fit is extremely important to us. We’re also looking for a certain level of knowledge and experience. Therefore, please consider the following requirements carefully before deciding to submit an application:

• Minimum 2 years of marketing experience, preferably in a professional services, advertising, consulting or business-to-business environment, with a focus on planning and implementing integrated marketing campaigns – if you don’t have two years, you will be expected to make a great case for why we should still consider you (creativity encouraged)
• A degree or diploma in marketing, communications, business, or supplemental post secondary education combined with relevant experience
• Proven experience with social media (Facebook, Twitter, Blogging)
  
• Proven track record of developing campaigns that delivered a strong ROI
• Ability to work with all levels of an organization – right up to the C-level
• Strong collaborator and persuasive communicator
• Strong negotiation skills
• Demonstrated project management skills
• Excellent interpersonal and client service skills
• Strong communication skills, both verbal and written (French and English would be an asset, as we support offices in Quebec)

Experience with the following marketing communications tactics would be an asset:

• Collateral/content production
• Direct mail/contact programs
• Conference/event/tradeshow management
• Media relations
• Google Adwords/Facebook ads/ LinkedIn Ads
  
• Internet communication, and
• Copywriting/editing

Compensation and Benefits:

We offer a comprehensive benefits package including pension, dental, health and life insurance, and an attractive pay-for-performance bonus structure.

Refer a Friend and We’ll Give You Up to $500

If you know someone who might be right for this opportunity, please share it with them! You can share this link (http://goo.gl/bwPXW) any way you like – even over Twitter or Facebook. Just make sure they let us know that you were the one who referred them – we want to make sure you get your money!

How to Apply

To apply for this exciting opportunity, please submit a cover letter and your resume by clicking the link below:

Apply Now!